Whilst the client wanted to run ads immediately, we knew that the results would be amplified by focusing on their email marketing first. We built a series of powerful email automations to warm audiences, recover abandoned carts and abandoned browsers and to reactivate lapsed customers, encouraging them to come back back. 

Following this, we leveraged the power of Facebook and Instagram Ads, creating a range of campaigns focused on specific product lines and targeting specific for customer acquisition and to re-engage existing audiences.