$2.2 million in revenue from $160,000 in Ad Spend
The Challenge
This women’s fashion retailer had an established presence in the Australian women’s fashion market with their bricks and mortar store.
They soon expanded to offer online sales through an ecommerce store but 2020 ushered in an existential challenge. Their physical store had to close its doors due to COVID-19.
Suddenly the survival of the business depended on their online store.
We got to work.
The Approach
Whilst the client wanted to run ads immediately, we knew that the results would be amplified by focusing on their email marketing first. We built a series of powerful email automations to warm audiences, recover abandoned carts and abandoned browsers and to reactivate lapsed customers, encouraging them to come back back.
Following this, we leveraged the power of Facebook and Instagram Ads, creating a range of campaigns focused on specific product lines and targeting specific for customer acquisition and to re-engage existing audiences.
Email Marketing
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Creative Strategy
We took care of creative strategy and production of all creative assets, creating dozens of new ads and creatives each month.
Facebook Ads
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InstagramAds
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The Results
13.8x
Return on Ad Spend
On more than $150k ad spend
15,351
Sales in 3
months
Attributed from Meta Ad channels
414%
year on year increase in ad spend
$2.2m
$2,200,000 generated in 3 months
Don't take our word for it...
Hear from this store owner about her experience has been working with Eljay Marketing.
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