Social campaigns drove 213% surge in engagement
Through a combination of engaging creatives and targeted advertising, the Cricket Australia ‘Listen Like the Players’ campaign drove engagement and ticket sales.
CRICKET AUSTRALIA
Engaging fans through social media
Cricket Australia, the national sporting body for the sport, were looking to build engagement for their audience of passionate fans through a collaboration with Spotify.
High quality image and Video content was produced and deployed across Facebook and Instagram. The organic style content was intended to re-engage existing fans and encourage ticket purchases.
