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From the brink of disaster to a successful, sell-out event
Inflatable Regatta is one of Melbourne’s premier outdoor events bringing together thousands of water lovers for a unique celebration of the city’s waterways.
The Challenge
After struggling to get results with another agency, Inflatable Regatta needed a win. Their event was approaching and the agency was not being responsive to their needs and expectations. Within a week of taking over the campaigns, we were able to increase the return on ad spend by 300%, decrease the acquisition cost and generate sales rapidly to ensure a successful event.
The Approach
We used existing video and photography content to create a range of impactful ad content and stories that were used across Instagram and Facebook. Previous buyers and similar buyers were targeted, along with segmented audiences in key areas.
Creative
Strategy
We took care of creative strategy and production of all creative assets, creating dozens of new ads and creatives each month.
Facebook
Ads
By using high performing creatives, we promoted through the power of social media advertising across Facebook.
Instagram
Ads
Instagram is a powerful channel to reach audiences that do not engage with Facebook.
How did it go?
The Results
5.3x
Return on Ad Spend
Every dollar spent in online advertising resulted in $5.30 in revenue
300%
Increase in ad spend
and a 212% increase on Ad Results from past agency
78%
Reduction in CPA
Reduced cost of acquiring a new customer online by 78%
Want results like these?
Book a time to discover how we can help you grow your brand today
