Inflatable Regatta

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Overview

Inflatable Regatta is one of Melbourne’s premier outdoor events bringing together thousands of water lovers for a unique celebration of the city’s waterways.

The Challenge

After struggling to get results with another agency, Inflatable Regatta needed a win. Their event was approaching and the agency was not being responsive to their needs and expectations. Within a week of taking over the campaigns, we were able to increase the return on ad spend by 300%, decrease the acquisition cost and generate sales rapidly to ensure a successful event.

Approach

The key to running a launch over a limited period means you need to build a warm audience. The client created some valuable resources that we promoted via Facebook Lead Ads. Across this period, we generated almost 27,000 leads which were warmed through email marketing campaigns. Once the program was launched, we had thousands of customers ready and eager to purchase.

Creative Production

Facebook Ads

Instagram Ads

Result

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Return on Ad Spend

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Increase in Ad Spend

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Decrease in customer acquisition costs

Hear from our happy clients

Emily Kelly

| Organize 365

“His expertise, guidance, advice and management of our account went far above just creating and maintaining our ads. He gave us great insights about our home page, landing pages, images, and marketing messages. He looked for many other ways to build our brand including testimonials, reviews, and more. He was TRULY our partner in increasing revenue across the board and we made HUNDREDS of thousands of dollars while under his management, during a worldwide pandemic.”

Jason Heffernan

| Backcountry Bliss

“Luke's improvements created a 12x return on our ad spend, and reduced customer acquisition costs on socials by 87%
My business was able to harness new leads from around the area and sell our tours more frequently.
We eventually stopped selling through other channels, as the social adverts were so successful.”

Steve Cox

| Orange Theory Fitness

“Luke has all the technical expertise of an ads specialist, but he also intimately understands the bigger picture strategy which feeds into the ad copy and creative he uses in his campaigns. He's always up to date with the latest developments in the ad space and uses this knowledge to advise upcoming campaigns so we always feel like we have an advantage over the competition.”