Australian Women's Fashion

The Challenge

This brand had an established presence in the Australian women’s fashion market with their bricks and mortar store. They soon expanded to offer online sales through an ecommerce store but 2020 ushered in an existential challenge. Their physical store had to close its doors due to COVID-19. Suddenly the survival of the business depended on their online sales. We got to work… 


Creative Production

Facebook Ads

Instagram Ads

Email Marketing

Whilst the client wanted to run ads immediately, we knew that the results would be amplified by focussing on their email marketing first. We built a series of powerful email automations to warm audiences, recover abandoned carts and abandoned browsers and to reactivate lapsed customers, encouraging them to come back back.

Following this, we leveraged the power of Facebook and Instagram Ads, creating a range of campaigns focussed on specific product lines and targeting specific for customer acquisition and to re-engage existing audiences.


The impacts were extreme and immediate. For their email marketing, we made as much in their first month as they had in the previous 12 months.

As far as ads went, we scaled this women’s fashion ecom brand from $100k per month to $877k per month within a year of working together. By focussing on products that were relevant to the core audience and using dynamic creative ads, we helped this brand become one of the leading women’s fashion brands in Australia. 

0 x
Return on ad spend on more than $150k ad spend
0 %
Sales in 3 months
0 %
Year-on-year increase in ad spend
$ 0 m
Generated in 3 months

Hear from our happy clients

“His expertise, guidance, advice and management of our account went far above just creating and maintaining our ads. He gave us great insights about our home page, landing pages, images, and marketing messages. He looked for many other ways to build our brand including testimonials, reviews, and more. He was TRULY our partner in increasing revenue across the board and we made HUNDREDS of thousands of dollars while under his management, during a worldwide pandemic.”

Emily Kelly

Organize 365

“Luke's improvements created a 12x return on our ad spend, and reduced customer acquisition costs on socials by 87%
My business was able to harness new leads from around the area and sell our tours more frequently.
We eventually stopped selling through other channels, as the social adverts were so successful.”

Jason Heffernan

Backcountry Bliss

“Luke has all the technical expertise of an ads specialist, but he also intimately understands the bigger picture strategy which feeds into the ad copy and creative he uses in his campaigns. He's always up to date with the latest developments in the ad space and uses this knowledge to advise upcoming campaigns so we always feel like we have an advantage over the competition.”

Steve Cox

Orange Theory Fitness

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